SalesMuscle™ was founded by Lou Parrague after his tenure of over thirty years in sales and organizational leadership at multinationals, mid-size companies and start-ups.  He and his team have a long history of creating new revenue opportunities by combining the right strategy, people and guidance to establish sales organizations that deliver to the bottom line and exceed revenue goals. As a Senior Consultant for several behavioral methodologies, Lou is well equipped to guide organizations and assist with employee engagement.

The consultants at SalesMuscle™ have tackled every challenge in the world of sales and driven growth at companies of all shapes and sizes across a number of sectors.

Obstacles We Have Overcome

• Slow to no revenue growth

• A move from product-based selling to solutions selling

• Competitive challenges in the market

• Changes in leadership

• Mergers and acquisitions

• Sales force churn

• Outdated or underutilized CRM

• Declines in customer satisfaction

SalesMuscle™ understands what it takes to re-energize your sales organization, identify the best candidates, implement the right development programs, accelerate sales cycle, increase conversion rates and ensure that your sales leaders are impactful.